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Promotions and new products
- VRM will ensure maximum impact for marketing, promotional activity and new product launches New Zealand wide
- VRM’s close relationship with suppliers and merchants will successfully fulfil sales and inventory targets
New store setups
- The ability to establish and maintain ranges by planogram programming for both new and existing branches
What we do
- VRM communicates with supplier and merchant for timely delivery of products and on day-to-day issues
- VRM communicates with aisle champions and supervisors on each visit
- Communicate with the teams in-store on upcoming promotions
Product and category management
- Lift the ability for outlets to meet and fulfil customer expectations
- Maintain stock holding consistency throughout stores
- Focus on individual outlet and group guidelines and compliance
- Develop close relationships with merchant teams to achieve maximum product awareness for brands under the VRM stewardship
Vendor refill
- Managing our suppliers’ brands and products to ensure maximum customer awareness and merchant profitability
- Ensure all the imperatives of promotional activity are met
- Work with group head offices to ensure all activities are compliant
- Measurement of OOS (out-of-stocks)
Reporting
- As VRM is the market leader, we specifically report on what is happening at store level with each channel.
- We supply regular market intelligence about the home improvement market
