Promotions and new products

  • VRM will ensure maximum impact for marketing, promotional activity and new product launches New Zealand wide
  • VRM’s close relationship with suppliers and merchants will successfully fulfil sales and inventory targets

New store setups

  • The ability to establish and maintain ranges by planogram programming for both new and existing branches

What we do

  • VRM communicates with supplier and merchant for timely delivery of products and on day-to-day issues
  • VRM communicates with aisle champions and supervisors on each visit
  • Communicate with the teams in-store on upcoming promotions

Product and category management

  • Lift the ability for outlets to meet and fulfil customer expectations
  • Maintain stock holding consistency throughout stores
  • Focus on individual outlet and group guidelines and compliance
  • Develop close relationships with merchant teams to achieve maximum product awareness for brands under the VRM stewardship

Vendor refill

  • Managing our suppliers’ brands and products to ensure maximum customer awareness and merchant profitability
  • Ensure all the imperatives of promotional activity are met
  • Work with group head offices to ensure all activities are compliant
  • Measurement of OOS (out-of-stocks)


  • As VRM is the market leader, we specifically report on what is happening at store level with each channel.
  • We supply regular market intelligence about the home improvement market